Twice this week I have read or heard something that made me sit up and take notice. In both instances, some of the discussion centered on our readers and the importance of placing the focus on them.
In other words, what is at the heart of your blog? Why are you blogging? What do you want people to know? AND what do your readers want to know about you?
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The first incident was while reading a post by Joel Friedlander in which he talks about the importance of an author maintaining a blog. After he has provided a list of things to include in your blog, Joel moves into a discussion of the “origin story,” basically where you are coming from.
In other words, our readers deserve a bit of our background and experience in order to trust that we are qualified to be writing what we write. We must share where we come from, our background, and our experience — the things that qualify us in their eyes.
Joel closes with a great example of how he used this himself after taking a course on blogging. He calls it his Publishing Timeline, an overview of the places where he had gained experience in publishing, the topic on which his blog is based.
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The second time I came across a similar reference was in a webinar presented by Joe Bunting of The Write Practice and Story Cartel. The subject of the webinar was building a platform for creative writers.
I know none of us like hearing any more about “platform,” and I understand most of you reading here are nonfiction writers, at the moment. I signed up for the webinar to learn a bit more as I have two historical fiction projects waiting in the wings. And I did pick up some good bits of information.
During the webinar, Joe talked about creative writersplacing their emphasis on writing about the genre they are writing in, others writing in the same genre, and books published in that genre than about how to write.
Granted Joe’s comments were directed to writers hoping to publish creative fiction and therefore he points toward writing about the writer’s chosen genre rather than so much about his “origin story.” Joe also pointed to sharing the story you are writing. He pointed out that Tim Grahl of Out:think says 40% of a book can be given way to some people but not everyone. A good example is James Patterson who gave away approximately 19 chapters of his last book.
Therefore, sharing your story on your blog is an effective way to begin building that platform, for capturing your readers’ interest now and when it’s time to publish, you have a following already interested.
Afterwards I thought to myself, “Well, you don’t have to tell me twice!” Usually hearing something repeated, or something similar, impresses on me that these are ideas worth remembering.
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Both Joel and Joe emphasize the impact these actions will have on building platform, drawing readers, and making our image known giving us a stronger reference point when we are ready to publish that next big book! As writers, our blog readers may become our book readers and our most valuable marketing tool.
?4U: What do you see here that will help you improve your standing with your readers? What do you want to start doing to implement either of these ideas? Join the discussion below!