Return from Lenten Leave from Social Media and a Visit from a Social Media Guru

Google Images via treecommunicacion
Google Images via treecommunicacion

On February 16th I announced my intention to honor the Lenten Season by stepping away from social media. I began my “leave-taking” on February 18th. I returned last week having been away for a total of seven weeks. Here’s what I can share with you:

  • I do not regret one minute away from social media.
  • I breathed easier, wrote more, spent more time with my family, and found rich blessings in everything I saw and heard.
  • I missed my social media connections, and I found myself thinking about taking a “peek.”
  • I enjoyed a few days writing in unbroken time and solitude at the Willamette Writers Writing House; more about this in a future post.
  • I delved into books dealing with the legal aspects of the writer’s life, the intricacies of grant and fellowship application writing, traveled the writing journey of William Least Heat Moon in his new book, Writing BLUE HIGHWAYS: The Story of How a Book Happened, and finally read Anthony Doerr’s All the Light We Cannot See.
  • Together, Bob and I focused on the Lenten message in our morning devotionals.
  • Bottom line, I relaxed a lot.
Frances Caballo
Frances Caballo

And then one day I stepped outside my usual box called “Comfort Zone” and emailed my friend (and probably yours too), Frances Caballo, the mastermind behind Social Media Just for Writers. My email had one purpose behind it. Ask Frances to help me!

I have always stumbled along creating my blog, creating accounts on several social media sites, attempting to understand what I’m doing on each of those sites, and questioning if my blog was as user-friendly as possible. One of Frances’s many talents and services is analyzing social media profiles and pages and providing you with a written assessment and the next steps you should take. I knew I needed Frances to work with me to improve.

Frances looked at each of my social media accounts and my website, within several days provided me a typewritten assessment with suggestions about social media and my site. Her tips were outlined with clarity and the benefit of technological experience I don’t have. I am a happy social media camper and blogger now. Because of Frances, I’m moving through my postings to each account with ease, scheduling using HootSuite and Buffer, and I’ve updated my blog. Here’s a testimonial from me on Frances’s site.

And now here’s a word from Frances:

I can take a more in-depth look at your social media. For $297, I will examine your social media profiles and pages closely and write an assessment and next steps for you to take.

Your audit will include a complete review of:

  • Your Facebook page posts and About Section
  • Keyword placement on your LinkedIn profile and a general review
  • Analysis of your tweets and tips to improve engagement
  • Suggestions on how you can get more out of Google+
  • A review of your Pinterest account with suggestions for new boards
  • A review of your website and blog with ideas for improving them

Perhaps you already have someone like Frances working with you on these issues. However, I am so pleased with the work Frances did I could not help giving her a shout out on my blog.

7 Lessons a Team of New Novelists Learned in Their First Week

My guest today is Kay Ellington, co-author with Barbara Brannon of The Paragraph Ranch. Kay is sharing lessons the two writers learned while navigating the process of platform building, writing their book, publishing it, and now using social media to market their début novel.
Please join me in welcoming Kay to the blog!

Kay Ellington, Author

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WIP seems to be the acronym du jour for authors. Work in Progress. That’s a pretty apt way of describing the massive undertaking my co-author, Barbara Brannon, and I are attempting— to capitalize on social media to market our debut novel, The Paragraph Ranch (Seattle: Booktrope Editions, 2014). If we’re successful, watch for the sequel next year.

For authors, our primary job—besides writing the book—is to build the platform, the audience, the fan base, if you will. But how do we do it? Here’s our WIP and the thinking behind it.

1. Rule number one, there’s only so much you can say about The Book. We knew that going in, so we picked topics and themes in our novel—creative writing, care-giving, and family—that would lend themselves to social media marketing.

We’re building our social media presence based on loyalty. At the top is email marketing. Your newsletter is social media, even if it doesn’t have a cute icon that you can hotlink. Why do you need it? To connect with your proven followers when you have something new they want to hear—and your email provider won’t let you mass-mail to a large list.  Followers who sign up for your email newsletter have a genuine interest in you and your work. We’ve both worked in publishing for decades—me in newspapers and Barbara in book publishing—and through the years we’ve collected emails as though they were rare, precious truffles and nourished those contacts, so that when the time came to launch our author newsletter we wouldn’t be dinged with spam reports.

We mailed our first issue earlier this month to 1,264 people. Our 29% open rate was pretty high by industry standards, and we had only a few opt-outs. We hope that following this intro letter, we’ll fine-tune topics to be of interest to our followers. There are many well-known solutions for email newsletters. We’ve done Constant Contact and MailChimp; we like MadMimi. It’s fun and not so technically challenging.

2. After the newsletter Facebook is next on the loyalty scale. We’re assuming that if you’re reading this post, you’re savvy enough to have your own personal Facebook page and a separate Facebook author page. The latter should avoid photos of your poodles and grandchildren, unless, of course, your book is about poodles and grandchildren. And to minimize Unlikes, make sure only 1 in 4 of your posts relates to The Book. To grow your community of loyal followers, post about the general interests contained in the book and the people you wrote the book for.

We wrote The Paragraph Ranch for writers, people who love Texas, caregivers, farmers and ranchers, and women who love romance, and we’ll post on those topics. We started at square one in May, kind of late in the game for a September pub date, but right now we’re closing in on 500 Likes. When we start having book events later this month, we think we can rachet those up.

3. Twitter. We’ve followed everyone and their dog, it seems, on Twitter. How did we choose? We started with author, bookseller, and local friends we already knew. And then we spied on their profiles and followed the influential authors, publishers, bloggers, and reviewers they knew. If we had read and genuinely enjoyed a book, we tweeted praise. If someone we didn’t yet know followed us, we tweeted thanks. And we retweet interesting bits on writing and authors we know, and interests we share.. We’ve hitched our tweets to the hashtag wagons of similar topics as well. Within the first week we expect to crack the three-digit mark. The 1-to-4 posting ratio for The Book–to–everything else includes Twitter.

4. Pinterest. Best practices say that authors should create five bulletin boards on Pinterest. We’ve been at it for about ten days, and we have six bulletin boards that range from social media for writers to Dr. Dee’s Rules for Writers, drawn from our own book. We expect followers to number in the hundreds by the two-week mark.

5. Instagram. We’ve taken Instagram pics of the book and we’ll use it to post photos at our signings and events. We were tickled pink when one of the 51 people following us asked us to provide a link to buy the book, which we promptly did!

6. Google+ We’ve used Google+ to promote our full schedule of book-signing events this fall, and we’ve tagged content in the book, and linked to how to buy information. We’ve exceeded 200 people in our circles.

7. We started this posting by talking about a long-form tool, and we’ll wrap up with another. Our blog is called The Working Writer (a nod to the fictional writing guide in our novel). We recognize that writers follow many paths to publishing. We’re working to build a community of writers helping one another with best practices to achieve the greatest success possible from their words—whether through sales or self-fulfillment.

Join the conversation at The Working Writer.

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A BIT ABOUT KAY ELLINGTON

Kay Ellington, co-author of The Paragraph Ranch, has spent three decades working from coast to coast in newspapers for companies such as Gannett and the New York Times Regional Group. She consults with clients on traditional and new media at MediaGarden.

Connect with Kay on the following media:
Facebook
The Working Writer
Email: ParagraphRanch@gmail.com
Paragraph Ranch
Twitter (@paragraphranch)

Find The Paragraph Ranch at these sites: Amazon, Barnes and Noble and Goodreads.

See Affiliate Disclosures.

August 14th Is the Day!

Starting August 14th, I begin distributing bi-weekly my first-ever newsletter related to this blog. The purpose of today’s post is to remind you to sign up, if you haven’t already, using the link in the image below or in the right-hand sidebar.

This post also includes a small peek into what you can expect with each issue of my newsletter.

First, I’ll be providing tips and advice learned in the past seven years of drafting my own essays and memoir as well as writing advice provided by others well versed in the craft of writing.

Additionally, trending news tips related to the business of publishing and marketing your book may also be found.

teacher-clip-art-2 Miz Grammar
teacher-clip-art-2 Miz Grammar

And finally, allow me to introduce you to my newsletter partner, Miz Grammar. She will be assisting with making sure each issue includes a grammar tip or rule or two or three. I want to warn you Miz Grammar is strict with respect to using proper grammar so you want to stay on her good side.

In the near future, I will be offering to all my subscribers, free of charge, an e-book on the healing benefits of writing. So, don’t miss an issue if you want to know when that is available.

Miz Grammar and I look forward to seeing you on August 14th for our inaugural issue!